This year, the Spring/Summer 2017 trends seen on the runway have got people excited about an inherently upbeat season for fashion. From 1980s interpretations to the most saturated color palette, the runways were ablaze with joy, spirit, and spunk! One of the most noticeable trends from this runway season were super-bright colors. Pink played a very bold part in the fashion week schedules, displaying the most eclectic shades of this beautiful hue. Dresses, blouses, skirts and shoes were designed in 50 shades of pink vibrancy, with fuchsia, hot pink, and pink yarrow taking the lead. Youtube Video // A Fashion Pink is a color that has been historically associated with charm, sensitivity, tenderness, sweetness, romance and femininity. Pink was not a common color in fashion until the Rococo Period of the 18th Century, when pastel colors became very fashionable in all the courts of Europe. It was first popularized by Madame de Pompadour, the mistress of King Louis XV of France, who had a particular tint of pink made for her by the Sevres Porcelain Factory. After making pink the leading fashion color in the Court of Versailles, artists began using the color in their portrait paintings of women. For example, the portrait by Sir Thomas Lawrence of eleven-year-old Sarah Moulton wearing a white dress with a pink sash represented youth, innocence and tenderness. On the contrary, other paintings associated with eroticism and seduction included women wearing pinks that were combined with colors of violet and black. Throughout the 20th century, pinks became bolder, brighter and more assertive due to the invention of chemical dyes that did not fade when washed. The pioneer in the creation of the new wave of pinks was the surrealist Italian designer, Elsa Schiaparelli, who in 1931 made the color, shocking pink, which was a mix of magenta and white. This became her signature color. Several events throughout the 20th century gradually transitioned the color pink as a sexually differentiating color for girls and boys. In Nazi Germany, inmates of Nazi concentration camps who were accused of homosexuality were forced to wear a pink triangle patch, a color that was distinctly deemed non-masculine. The pink inaugural gown of Mamie Eisenhower in 1953 is also seen to be a key turning point to the association of pink as a color that “ladylike women wear”. Jacqueline Onassis Kennedy also made pink a high-fashion color in 1962 upon her first international visit to France for the famous unveiling of the Mona Lisa. Finally, by the 1960s, the majority of businesses were using pink as a way to distinguish girls and boys clothing, toys, and products. As of today, pink has been used to signify everything that is quintessentially girly. Most examples can be seen throughout young girl’s popular culture. For example, Barbie, the most famous of girl’s dolls, wears pink, drives a pink convertible, and lives in a pink dream house. Additionally, many Disney princesses such as Cinderella, Ariel, and Aurora have all appeared in pink gowns. At the same time, pink has also been used in political and social movements relating to femininity. As of 2008 various feminist groups and breast cancer awareness organizations have used the color pink to convey female empowerment. A key tactic of breast cancer charities it to promote men and women to wear pink to show their support for breast cancer awareness and research, an immune system disorder that mostly impacts women. With that being said, major sports teams (MLB, NFL, NBA) will wear pink hats, jerseys, and/or shoes during Breast Cancer Awareness Month or other days celebrating women such as Mother’s Day and International Women’s Day. Additionally, during the 2017 Women’s March on Washington, millions of men and women wore hot pink knit pussycat hats to show support for gender equality in America and all around the world. Below is an arrangement of images intended to show the particular connotations associated with pink in the 21st century. These images include flowers, makeup, food, accessories, brands and celebrities that have at one point or another been associated with different shades of pink. While raspberry and deep cherry dominated the Balenciaga, Céline and Valentino runways, candy colors like bubblegum and baby pink charmed at Fendi, Philosophy di Lorenzo Serafini and Chloé. Bottega Veneta, Jason Wu and Topshop Unique were among the other designers that also set pink as the color of the season. Samples of these looks have been taken from international magazines and publications such as Vogue, Vogue Paris, Cosmopolitan, Fashionisers, and Wardrobe Icons. Ranging from amaranth and bright pink, it is clear-cut that the designers most popular color trend was Pink Yarrow. It was also included on the Pantone Color Institute’s top list of trendy colors for spring/summer 2017. This close-to-magenta shade is nothing but powerful and luxurious. Leading the trend, Valentino created more than four monochromatic ensembles in this bold and rich shade while also featuring outfits with pale pink, blush, fuchsia and deep carmine. Balenciaga, on the other hand, paired his ensembles with other attention-grabbing colors such as purple spandex pants and sky blue gloves. Other brands to feature this shade were Hermès and Sportsmax. Pale Dogwood was a color trend that popped up in the Fashion Weeks of New York and London to Milan and Paris. This neutral muted pink conveyed pretty innocence and purity especially when used monochromatically from designers like Ermanno Scervino, Monique Lhuillier and Blumarine. Other designers such as Chanel, Christopher Kane and Custo Barcelona had many outfits with this shade as well. Apart from Pale Dogwood and Pink Yarrow acknowledged by the Pantone Color Institute as two leading pinks, tons of other pink shades were also featured on the runways. Interested in bubblegum pink? Check out the collections of Barbara Bui. Salmon pink? Cushnie et Ochs. For any other airs of femininity and breaths of sweet pink, check out the collections of Alexander Wang, Delpozo, Fendi and Michael Kors. You can find images here. Since the designers have aired their collections, there has been a rapid amount of work done by accessible-fashion brands to bring these trends to the mass market. In just a few months, the most popular 50 shades of pink have trickled down from the runways into affordable and budget stores such as J. Crew or Target. Below is a table comparing and contrasting different items of pink apparel in the mass market. Pink is a color that easily comes in and out of style because of its cultural connotations in the minds of consumers. For some, pink represents the negative gender stereotypes of a shallow and ditzy girl (take Elle Woods in the movie Legally Blonde) while for others, pink represents a vibrant celebration of femininity. Then again, some consumers like/dislike pink not for any gender connotations but just because of its actual color qualities. Luckily for designers, pink is a color trend that has received positive criticism from editors and trend reporters, and has seemed to stick with recent consumer preferences. As a final testament to show how pink has transcended from the haute-couture, luxury and ready-to-wear catwalks into the fast fashion industry, here is a selection of photographs showing the trend in Parisian streetwear. Works Cited Almassi, Hannah. "Spring/Summer 2017 Fashion Trends: The 7 Looks You Need to Know."Whowhatwear.com. Who What Wear UK, 30 May 2017. Web. 19 June 2017. Edwards, Jess. "These Are next Season's Style Trends You Need to Know."Cosmopolitan.com. Cosmopolitan, 27 Apr. 2017. Web. 19 June 2017. Hovhannisyan, Anush. "Spring/ Summer 2017 Color Trends." Fashionisers.com. Fashionisers, 01 Nov. 2016. Web. 19 June 2017. Neyt, Jennifer, and Eugénie Trochu. "Spring/Summer 2017 Trends." En.vogue.fr. Trans. Kate Matthams-Spencer. Vogue Paris, 10 Oct. 2016. Web. 19 June 2017. "Trend Report Summer Event Dressing - Ruffles and Pink." Wardrobeicons.com. Wardrobe ICONS, 2017. Web. 19 June 2017.
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