First created in 2015 by two friends, Ilan and Jimmy, Atelier Beaurepaire (A.B.P.C.S.M) is a French ready-to-wear brand that specializes in bright, lively-patterned unisex clothing. Focusing on quality, originality, and great importance to detail, the retail brand has a selective distribution model that makes it’s unique designs hard to find. Selling most of it’s clothing online, Atelier Beaurepaire workshop in the Canal Saint Martin area of Paris usually turns into a pop-up shop during Paris Fashion Week each year. The brand is also exploring options of expanding, so you can find their merchandise at department stores like Citadium and Marché Noir du Compoir Général. The up-and-coming streetwear brand focuses on making basic unisex pieces (like bomber jackets, t-shirts, etc.) with an innovative patterning technique that works with wax. Assembling their clothing in Moroccan workshops, the two founders work with excellent craftsman to create the intricate wax designs on basic pieces of fabric. With a passion for traveling and discovery of other cultures, the founders take inspiration from their Dutch and Congolese roots for their urban and contemporary designs. Using Instagram and Facebook to communicate with it’s customers, Atelier Beaurepaire targets millennials who are “wildly creative, collective artists, and followers of differentiation”. The brand even seeks out collaborations with it’s followers, such as with young tattoo artist Jeykill from Bleu Noir. Knowing that its audience does not have a large budget, the brand states that it makes clothing of affordable prices, but one glance at the website would prove this controversial. Pants start at 95 euros and jackets range well above 200 euros. While I was at Citadium taking a look at their SS17 collection, I did think that their quality and craftsmanship was sublime. Most of the t-shirts are made out of thick cottons while the pants can be made out of linen or jean materials. While very vibrant, the patterns do not seem standoffish and the styling samples looked adequate for both men and women. Also, the cut of their garments is more narrow which helps with sizing between both genders (ie. a jacket size for men is narrower so that it is not baggy on women and vice versa for overalls or jeans). One of my favorite pieces from the collection was this “Maurice” bomber jacket with rhombus, triangle, and eye patterns. It is made out of Go Wax and has a soft navy blue ribbed collar, cuff, and hem. As not to disrupt the pattern, the two lower welt pockets blend right into the jacket. This jacket would match perfectly with jeans, chinos, and even a LBD for girls! Another piece that I loved was this “plain” white t-shirt with the A.B.P.C.S.M. logo, but surprisingly features a portrait of the Virgin Mary on the backside. This is a characteristic of street style - the flashing of logos and pop culture icons - that I think the brand designed effectively. I also think that this shirt wasn’t necessarily created for a political/religious statement but just for the aesthetic design, which is slightly uncommon in the street style universe. Overall, I really like this brand and I look forward to seeing more of their designs in the future.
If you're interested in seeing the brand in action, you can visit the A.B.P.C.S.M workshop everyday from 12 to 20 h at 28 rue Beaurepaire in the tenth arrondissement of Paris. Want to buy some clothing? Visit http://www.atelierbeaurepaire.com/! Also become apart of the #ABPCSMMOBB by following their brand on Instagram at @atelierbeaurepaire. For any other inquiries, email [email protected].
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